ApplyEnquire

Details for MAN311 Strategic Management

In a world where adaptability is key, strategic management becomes crucial for leaders to steer organisations toward success. This unit hones strategic thinking and planning skills, teaching students to navigate the complexities of competitive landscapes. With a focus on analysing external forces, developing strategic frameworks, and integrating contemporary approaches, learners will be equipped to guide teams effectively to reach their goals.

Quick Stats

  • Currently offered by Alphacrucis: Yes
  • Course code: MAN311
  • Credit points: 10

Subject Coordinator

Pratima Durga

Prerequisite

The following courses are prerequisites:

  • At least 120 credit points including MAN101—Introduction to Management and MAN201—Organisational Behaviour

Unit Content

Outcomes

  1. Demonstrate an understanding of the impact of external forces and how they can affect an organization’s competitive advantage.
  2. Developing a framework of analysis to be able to describe and apply the strategic management tools utilized to implement organizational strategic directions.
  3. Integrate the different contemporary approaches to strategic management and demonstrate strategic fit.
  4. Identify, describe and distinguish the key theories and concepts of strategic management

Subject Content

  1. Introduction to Strategy
  2. Analysing business strategy: Creating value
  3. Analysing the external environment
  4. Analysing the organisation’s resources and capabilities
  5. Measuring strategic organisation performance
  6. Gap analysis and formulating business-level strategic options
  7. Strategic decision making
  8. Implementation – Capabilities, systems and structure
  9. Implementation – Leadership, people and culture
  10. Implementation – Change management

This course may be offered in the following formats

  • Face to face on site 
  • E-learning (online) 
  • Intensive
  • Extensive

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

  • Minor Essay (25%)
  • Strategic Plan Report (50%)
  • Exam (25%)

Prescribed Text