Unit Content
Outcomes
Upon completion of this subject, students should be able to:
- Demonstrate broad understanding of literature in organisational communication;
- Demonstrate ability to critically engage with organisational communication theory and apply it to practical context;
- Demonstrate ability to critically analyse an existing organisational structure/communication plan and propose means of improvement based on theory and broader literature.
Subject Content
- Introduction to theories, functions, ethics and practices
- Organisational cultures and team dynamics
- Formal and informal communication
- Employee engagement, leadership and change
- Public relations, legal issues and managing communication in the media
- Internal and external communication campaigns
This course may be offered in the following formats
- Face to Face (onsite)
- Distance/E-learning (online)
- Intensive
Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.
Assessment Methods
- Reading Reflections (20%)
- Group Multi-Media Presentation (35%)
- Essay (45%)
Prescribed Text
- Please consult your lecturer before purchasing any textbooks