Unit Content
Outcomes
- Develop an understanding of business analytic theories, principles, and techniques in a contemporary business context
- Demonstrate the capability to apply the fundamental tools and techniques used in business analytics;
- Select appropriate communication tools for the effective presentation of findings from data analytics that would assist in effective decision making;
- Discuss the reliability levels of statistical reports while adhering to ethical standards.
Subject Content
- Foundations of Business Analytics
- Ethical Considerations in Business Analytics
- Data Types and Sources
- Role of Data in Decision-Making
- Data Cleaning and Preprocessing
- Descriptive Statistics and Data Visualization& Communicating Data Insights
- Statistical Tools for Business Analysis and Case Analysis
- Introduction to Predictive Analytics
- Business Intelligence and Reporting
- Introduction to Data Mining
- Machine Learning Basics
- Emerging topics in Business Analytics
This course may be offered in the following formats
- Face-to-Face
- E-learning (online)
- Intensive
Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.
Assessment Methods
- Data Literacy Exam (40%)
- Group Presentation (Data Analysis) (20%)
- Visual Report (20%)
- Case Study (20%)
Prescribed Text
- Camm, J. D., Cochran, J. J., Fry, M. J., & Ohlmann, J. W. (2023). Business Analytics (5th ed.). Cengage.
Please consult your instructor before purchasing any texts
