Introduction to Business Analytics

Awards offering Introduction to Business Analytics

This unit is offered as a part of the following awards:

• Bachelor of Business
• Bachelor of Business (Business Analytics)

Unit Content

Outcomes

1. Develop an understanding of business analytic theories, principles, and techniques in a contemporary business context
2. Demonstrate the capability to apply the fundamental tools and techniques used in business analytics;
3. Select appropriate communication tools for the effective presentation of findings from data analytics that would assist in effective decision making;
4. Discuss the reliability levels of statistical reports while adhering to ethical standards.

Subject Content

1. Foundations of Business Analytics
2. Ethical Considerations in Business Analytics
3. Data Types and Sources
4. Role of Data in Decision-Making
5. Data Cleaning and Preprocessing
6. Descriptive Statistics and Data Visualization& Communicating Data Insights
7. Statistical Tools for Business Analysis and Case Analysis
8. Introduction to Predictive Analytics
9. Business Intelligence and Reporting
10. Introduction to Data Mining
11. Machine Learning Basics
12. Emerging topics in Business Analytics

This course may be offered in the following formats

• Face-to-Face
• E-learning (online)
• Intensive

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

1. Data LIteracy Exam (40%)
2. Group Presentation (Data Analysis) (20%)
3. Visual Report (20%)
4. Case Study (20%)

Prescribed Text

• Camm, J. D., Cochran, J. J., Fry, M. J., & Ohlmann, J. W. (2023). Business Analytics (5th ed.). Cengage.
  Check with the instructor each semester before purchasing any textbooks