Details for MKT001 Foundations of Marketing

Understanding the foundations of marketing is crucial for anyone looking to effectively promote ideas, products, or services. This course offers insight into how organisations identify and understand their markets and tailor creative marketing campaigns successfully. Students will explore the marketing mix’s components, develop strategies from legal, ethical, and Christian perspectives, and learn to apply these concepts in various contexts.

Quick Stats

• Currently offered by Alphacrucis: Yes
• Course code: MKT001
• Credit points: 10

Subject Coordinator

Prerequisite

Nil

Unit Content

Outcomes

1. Describe the role of marketing in organisations and explain each component of marketing mix for specific contexts;
2. Identify marketing concepts from a legal, ethical, and Christian perspective;
3. Report marketing strategies and tactics;
4. Select and apply appropriate skills to work in teams.

Subject Content

• Introduction to marketing
• Marketing environment and analysis
• Market research
• Consumer and buying behaviour
• Segmentation, targeting and positioning
• Product, price, promotion and place
• Services marketing

This course may be offered in the following formats

• Face to face (on site)
• E-learning (online)
• Intensive
• Extensive

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

• Forum Discussion (25%)
• Marketing Analysis (25%)
• Marketing Strategy (30%)
• Presentation (20%)

Prescribed Text

• Armstrong, G., Denize, S., Volkov, M., Adam, S., Kotler, P., Ang, S., Love, A., Doherty, S., and van Esch, P. (2021). Principles of Marketing (8th ed.). Pearson Australia.       ISBN: 9781488626203.

Please consult your instructor before purchasing any textbooks