Details for Consumer Behaviour

TBA

Awards offering Consumer Behaviour

This unit is offered as a part of the following awards:

• Associate Degree in Business
• Associate Degree in Ministry
• Bachelor of Arts
• Bachelor of Arts and Bachelor of Applied Social Science
• Bachelor of Arts and Bachelor of Business
• Bachelor of Arts and Bachelor of Education (Secondary)
• Bachelor of Business
• Bachelor of Business and Bachelor of Ministry
• Bachelor of Business and Bachelor of Theology
• Bachelor of Ministry
• Bachelor of Theology
• Diploma of Arts
• Diploma of Business
• Diploma of Business and Diploma of Entrepreneurship
• Diploma of Business and Diploma of Leadership
• Diploma of Business and Diploma of Ministry
• Diploma of Chaplaincy
• Diploma of Chaplaincy and Diploma of Leadership
• Diploma of Chaplaincy and Diploma of Ministry
• Diploma of Entrepreneurship
• Diploma of Entrepreneurship and Diploma of Leadership
• Diploma of Entrepreneurship and Diploma of Ministry
• Undergraduate Certificate in Arts
• Undergraduate Certificate in Business Studies

Unit Content

Outcomes

1. Examine the key theories, frameworks and concepts of consumer behavior, and describe the implications of these for marketing;
2. Discuss and analyse the behaviour of individual consumers. This includes: psychological factors; social factors & cultural factors.
3. Apply consumer behaviour theories, frameworks and concepts to managerial marketing decision contexts.

This course may be offered in the following formats

• Face-to-Face (onsite)
• Distance/E-Learning (online)
• Intensive (One week: 7 hours per day for 5 days = 35 class hours + approx 95 hours out of class time for research, writing, exam preparation and execution, ancillary activities associated with completion of assigned tasks.)

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

• Exam (30%)
• Forum Postings (20%)
• Group Presentation (50%)