Bachelor of Business
The Bachelor of Business (BBus) provides foundational business theory and skills in the areas of Leadership, Human Resource Management and Marketing. You will be equipped with practical insight for your specialised field with skills, expertise and an ethical framework for a successful business career.
From Success to Significance
Business for good...
The Bachelor of Business prepares you for a business career with a strong ethical and faith framework.
The structure of the BBus is designed to provide you with foundational business theory and skills, and allows you to develop extended knowledge in an area of specialisation by majoring in either Leadership, Human Resource Management, or Marketing. For specific information about subjects in each of these three major specialisations, please see the BBus award description page.
Our BBus faculty are well qualified and experienced professionals. Each bring a wealth of knowledge and practical insight in their specialised field, and collectively we are committed to providing you the skills, acumen and ethical framework for a successful business career.
As a BBus graduate, you will be prepared to work in a variety of settings - from small business and community organisations to multinational companies and large scale industries. You will be well equipped to for employment in a range of job positions, leading towards professions such as front-line to senior manager, sales & marketing executive, marketing manager, project manager, human resources manager, industrial relations officer, business development manager, customer relations/account manager, communications/PR executive, business entrepreneur, consultant, and much more. As a BBus graduate, you can also continue to postgraduate studies in Masters and Doctoral programs.
Recognising the need for flexibility, subjects in our BBus program are delivered through both face-to-face classes at the Parramatta Campus and Online classes via the Global Online Campus. There are also a variety of ways our classes are presented – through weekly lectures, week-long lecture blocks (intensives), night time lectures, online audio/video podcasts, or a combination of modes. Such a flexible design will ensure that you are able to tailor the BBus to your own learning style, as well as enable you to balance studies with your other commitments.
It is with great anticipation that I welcome you into the BBus.
For more information contact email@example.com
The Bachelor of Business comprises 24 subjects including:
- Introduction to Academic Writing and Research [RES101]
- Christian Worldview [THE101]
- The Legal Environment of Business [BUS101]
- Business Statistics [BUS201]
- Introduction to Management [MAN101]
- Christian Ethics [THE201]
- Economics [BUS102]
- Accounting [BUS151]
Leadership & Management
- Leadership Principles [LEA201]
- Professional Practice [EXP201]
- Foundations of Marketing [MKT101]
- Organisational Behaviour [MAN201]
- Strategic Management [MAN311]
- Advanced Leadership [LEA301]
- Creativity and Entrepreneurship [LEA311]
- Financial Decision Making [BUS202]
Human Resource Management
- Leadership Principles [LEA201]
- Professional Practice [EXP201]
- Fundamentals of Human Resource Management [HRM201]
- Human Resource Planning & Development [HRM202]
- Management of Workplace Health and Safety [HRM203]
- Performance Management [HRM302]
- Industrial Relations [HRM351]
- Strategic Management [MAN311]
- Leadership Principles [LEA201]
- Professional Practice [EXP201]
- Foundations of Marketing [MKT101]
- Sales Management [MKT201]
- Marketing Communication [MKT251]
- Consumer Behaviour [MKT202]
- Market Research [MKT301]
- International Marketing [MKT351]
Students are to take eight elective subjects. These can be chosen from any of our undergraduate subjects for which you have met the pre-requisite requirements. A list of all our subjects can be found via the Subjects link at the top of this page. Also see our timetables for availability.
Note: Students also need to make sure that they:
- Complete two subjects (20 credit points) in Professional Practice
Length Of Program
- Full-Time: 3 Years (4 subjects per semester)
- Part-Time: Up to 9 Years (1 - 2 subjects per semester)
- Parramatta Campus
- Global Online Campus
- Brisbane South Campus
- Face-to-Face (weekly 3 hour lectures)
- Intensive (4-5 days of lectures delivered within a one week period)
- Extensive (4-5 days lectures delivered across a term period)
- Online Delivery (weekly video/audio lectures provided to be viewed at own convenience)
How To Apply
Complete an online Higher Education Application for Admission Form
On filling the application, please be prepared to upload the following digital documentation (PDF, jpeg):
- Certified copy of your birth certificate or passport (passport required for international student applicants).
- If born overseas, certified copy of your permanent residency status or Australian Citizenship Certificate
- Certified copy of your relevant academic transcripts or CV
- Your passport photo
AUSTUDY / ABSTUDY / Youth Allowance
Austudy, Abstudy and Youth Allowance are available for this course. To check your eligibility and to find out more information, please visit the Study Assist website.
Emma Austin (faculty profile)
Rev. Kevin Hovey (faculty profile)
Kevin's current role, Head of Department: Pastoral and Cross Cultural Ministry, is an interesting convergence of many experiences and roles covering more than 40 years as an ordained minister of the Australian Christian Churches.
Starting with 31 years as a missionary in Papua New Guinea, ministry was focused on developing and training local leaders. This ranged from informal mentoring in remote villages to developing Bible college structures and curriculum. Serving as consultant to the National Executive Council of Assemblies of God of Papua New Guinea provided opportunities for input – and for growth.
While still on field, the need for missionary training became evident, so the internationally recognized World Harvest Institute “missionary finishing program”, as some have termed it. Post Papua New Guinea, missionary leadership, missionary strategy and missionary training roles have continued to keep a focus on task of mission, but with a greater focus on seeing that outworked through local churches.
Kevin’s current PhD studies are focused on the missiology of the Australian missiologist, Dr Alan Tippett. The thesis particularly looks at the application of his insights to 21st century missions. Serving as the Oceania representative on the Pentecostal World Fellowship’s World Missions Commission maintains a global edge, rubbing shoulders with key mission leaders from around the world.
Dr Ian Jagelman (faculty profile)
Ian spent fifteen years in public accounting with Price Waterhouse Coopers including stints in Papua New Guinea and Fiji where he set up their tax consulting division.
For 20 years he served as the Senior Pastor of Christian City Church, Lane Cove, an evangelical/Pentecostal church in the northern region of Sydney. A church plant in 1984, it grew to in excess of 1100 active members by December 2002 when the church was restructured to create three autonomous churches at Lane Cove, Ryde and Carlingford.
In the Christian world he is also recognised as having a teaching gift expressed through Truth for Life Ministries, a division of The Jagelman Institute.
Mr Johnny Kumar (faculty profile)
Mrs Alison Lau (faculty profile)
Dr. Philip Lee (faculty profile)
Dr Jacqueline Mees (faculty profile)
Jacqueline started her management career as a graduate trainee with Unilever in her country of birth, the Netherlands. Since that time she has worked as a Senior Executive for large multinationals in Europe, Asia and Australia. Her areas of expertise are strategy, innovation, marketing, and corporate social responsibility. She was working as Strategic Marketing Services Director for the Goodman Fielder group when the company was taken over by Burns Philp in March 2003. Since then, she has worked as a marketing consultant and corporate trainer for a wide range of clients including Westpac, CBA, Dairy Farmers, and Colgate-Palmolive. She has been combining her consultancy with lecturing and is currently working on a PhD in International Business (The evolution of multinational corporations in the age of globalisation and social responsibility) at the University of Sydney. Not long after she and her family moved to Australia at the end of 1999 she – as well as her husband and two children – became Christians and she developed a keen interest in Christian ethics and Theology. At Alphacrucis Jacqueline teaches Strategy and Innovation, Marketing Management for Non-Profit Organisations, and Introduction to Management and contributes to a number of units in Leadership and Christian Ethics.
Dr Van Shore (faculty profile)
Van is married to Heazle and they have two adult children, Ben married to Lani and Amy married to Seng. Van loves to laugh and celebrate with others their uniqueness in God and enjoys walking, bird watching, tennis and good food. He has almost 20 years of pastoral ministry and teaching experience.
In 2009, Van was selecetd along with a number of New Testament scholars throughout Australia to write a chapter in The Content and Setting of the Gospel Tradition (Eerdmans, 2010). Dr Mark Harding and Dr Alana Nobbs co-edited the work. Van's chapter was called "The Titles of Jesus".
In 2011, Van also authored two books: The Art of Not Disappearing (River Publishing, UK), and in 2011-2012, while living in Bangkok, he wrote his second book, The Art of Not Getting Lost on the Way Home. This was prior to joining the staff at the Alphacrucis College.
Van serves as the Program Director for the Doctor of Ministry and Master of Theology.
Ms Greta Wells (faculty profile)
Dr Yong-Sun Yang (faculty profile)
Yong-Sun Yang has an academic training in Mathematics, Economics, Philosophy, and Theology. He was born in South Korea and came to Australia in 1993 after 2 years of study in Japan. He lives in Sydney with his wife, Mi-Hea, three daughters, So-Ra, So-Ri, and Ha-Neul, and one son, Jeong-Hun.
Mr Andrew Youd (faculty profile)
Andrew Youd is married to Nicola, and they both live with their dog in the north western suburbs of Sydney. Andrew graduated with a BTh through Southern Cross College in 2009. He has just recently finished his MaCS and will be graduating May 2014. Andrew is an active member of Hillsong Church, serving with his wife at the Macquarie extension service. Andrew works with Dr. Shane Clifton in the Faculty of Theology.
IELTS for overseas students is 6.5 with no band lower than 6.0 (overseas students must maintain a full-time enrolment at all times).
Academic Entry Requirements
Completion of NSW Higher School Certificate with an ATAR of no less than 65, or the completion of the interstate or overseas equivalent qualification and result, or equivalent;
Completion of a Certificate IV or higher qualification awarded under the Australian Qualification Framework by an authorised institution or registered training organisation.
Professional Entry Requirements
Mature age entry (21 years and over) can apply for provisional entry. They will need to successfully complete their first 4 units to be permitted to continue without this restriction.
Complete Fee Schedules and FEE-HELP information (where appropriate) for all Alphacrucis courses can be found in our Documents section, under the Fees and FEE-HELP Information link.
Accreditation Details for International Students
- CRICOS Provider Trading Name: Alphacrucis College
- CRICOS Provider Codes:
- NSW: 00958A – Details on the Australian Government's DEEWR site
- CRICOS Award Name: Bachelor of Business
- CRICOS Course (Award) Codes:
- NSW: 080053B – Details on the Australian Government's DEEWR site
Units offered as part of this Award:
- BUS101 - The Legal Environment of Business
- Describe the legal environment of business.
- Develop key business law skills
- Develop an understanding of the strengths and weaknesses of Australian regulatory environment, including from a Christian perspective.
- BUS102 - Economics
1. Ability to explain basic economics concepts, including:
- Scarcity, opportunity cost, marginal analysis
- supply and demand
- market efficiency and market failure
- cost-benefit principle
- Growth, employment and fluctuations
- Real vs nominal
- International Trade
2. Skill in applying basic economic concepts to a public policy issue
3. Skill in applying basic economic concepts to a business problem.Unit detail page >>
- BUS151 - Accounting
1. Understand basic terminology of accounting practice:
- Credit and debit;
- Assets, liabilities and equities;
- Current and non-current assets and liabilities.
2. Demonstrate an ability to analyse and interpret financial statements and reports;
3. Demonstrate an ability to understand budgets and the budgeting process;
4. Describe the business environment in Australia as it pertains to accounting. This includes:
- Annual accounting cycle;
- Reporting requirements;
- Basic taxation;
- Role of auditors;
- Ethical considerations: Example: ability to manipulate financial statements in decisions involving depreciation and asset write-offs.
- BUS201 - Business Statistics
- Describe the role of statistics in contemporary business. This includes consideration of the ethical responsibilities of the researcher;
- Explain key statistical concepts, methods of data collection and data analysis techniques;
- Analyse, summarise and present data using appropriate data analysis techniques. This includes drawing conclusions at appropriate reliability levels from statistical reports;
- Identify the specific needs for data analysis and its role in NGOs and NFP organisations;
- Demonstrate skills in analyzing data, such as estimation, comparison of frequencies, variance, regression and correlation, time series analysis and forecasting.
- BUS202 - Financial Decision Making
- Familiarity with the principles of discounted cash flow analysis.
- Skills of applying discounted cash flow analysis to business problems in a variety of commercial and NFP settings. basic economic concepts to a public policy issue
- Capacity to reflect critically on the wider ethical and theological issues raised by discounted cash flow decision making
- BUS203 - Financial Integrity System
- Awareness of the main financial integrity risks, especially in NFPs and Churches.
- Sound understanding of the main strategies for mitigating financial integrity risks, especially in NFPs and Churches.
- Experience in designing a financial integrity system for a church NFP organisation.
- BUS303 - Not-for-Profit Governance, Law and Taxation
- Sound knowledge of the regulatory and taxation arrangements for NFPs and churches in Australia, and the principles underlying them.
- Ability to apply knowledge of regulatory and taxation arrangements for NFPs and churches to specific situations.
- Awareness and ability to critically engage with current Australian policy debates about regulation and taxation
- EXP201 - Professional Practice
Description: Itching to connect the realm of the classroom with some real-life experience? Professional Practice is designed with just this aim in mind. Students will have the have the chance to engage academically with issues pertaining to their Major Specialisation (whether ministry or business) plus experience a hands-on placement. Working with an experienced supervisory mentor (no family members or close friends!), students will complete a 100 hour placement over the course of semester, with a variety of formats to choose from. For instance, do you have a heart for pastoral ministry? You could complete 8 hours a week at your local church, working with a department pastor. Or perhaps you have visions of becoming the next CEO of World Vision? A block placement at a Christian organisation, working with a field specialist, could be the kick start needed. Alternatively, have you been wanting to make a difference while experiencing cross cultural ministry overseas? Your 100 hours could be served with an overseas mentor in a concentrated three or so weeks of professional practice. The sky is the limit! Want to know more specifics? Go to 'Professional Practice' on moodle (login: Profexp1 ) Unit detail page >>
- EXP301 - Advanced Professional Practice
Description: Advanced Professional Practice builds on Professional Practice. It provides a chance for students to continue the challenging but rewarding combination of academic reflection upon contemporary ministerial issues and hands-on experience. Like Professional Practice, you will work with an experienced supervisory mentor (no family members or close friends!), complete a 100 hour placement over the course of semester, with a variety of formats to choose from. Want to know more specifics? Go to 'Professional Practice' on moodle (login: Profexp1 ) Unit detail page >>
- HRM201 - Fundamentals of Human Resource Management
- Outline and understand the organizational role and context of Human Resource Management (HRM)
- Identify contemporary issues in managing human resources, and discuss their influence on organizations.
- Demonstrate the ability to conduct a literature review that draws on empirical and theoretical research.
- Identify, describe and distinguish the key HRM functions and processes.
- Demonstrate an understanding on how HRM processes and functions contribute to organizational operations and planning
- HRM202 - Human Resource Planning and Development
- Critically assess the role of the HR manager using key theories and approaches. Consider the implications of this function for a Christian and/or NFP context;
- Demonstrate understanding of the theoretical relationship between effective Human Resource Planning (HRP) and Strategic Human Resource Management (SHRM);
- Explain the role of Training and Development within HR Functions and Processes;
- Demonstrate an ability to analyse future needs. This includes Labour Demand Forecasting
- Describe the context for HR in organisations from a Christian perspective;
- Demonstrate an understanding of the HR context for Services and Not-for-Profit Organisations, and the implications of this for HRP and SHRM.
- HRM203 - Management of Workplace Health & Safety
- Describe the legislative environment of employment. This includes analysis of the role and operation of the Fair Work Act 2009, the Industrial Relations Act and general WHS requirements;
- Demonstrate understanding of the knowledge and processes required for hiring and terminating employment for an organisation. This includes the ability to investigate and apply appropriate compensation and benefits;
- Outline current issues in workplace health and safety and analyse current requirements, including the responsibility of employers and workplaces;
- Describe challenges in providing an environment for work/life balance. This includes consideration of a biblical approach to work/life balance, including the place of sabbath and rest;
- Explain the factors that lead to conflict in the workplace, and the role of the HR manager in addressing them;
- Analyse issues of equity and diversity in the workplace. Particular focus will be given to the issues of discrimination; Equal Employment Opportunity (EEO); and gender equity. Consideration will also be given to this issues in the light of NFP and Christian organisations;
- HRM216 - Volunteer Management
- Describe historically and sociologically the role of volunteers in Australian and international communities. This includes volunteerism in Christian and NFP organizations;
- Analyse various theories and approaches to understanding volunteer motivation;
- Describe key approaches and theories to volunteer management;
- Discuss the effective use of volunteers, including the value, costs and benefits of utilizing a volunteer workforce;
- Identify key issues in the volunteer management and critically assess theoretically-based solutions. This includes issues such as: recruitment, training, induction/orientation and PD of volunteers; supervision of volunteers; retaining volunteers; aligning expectations of volunteers and organisations; use of volunteer boards of management within the community NFP sector; responsibilities and obligations of an employer of volunteers; and legal requirements (such as WHS).
- HRM302 - Performance Management
- Compare and contrast the functions of Job Analysis and Job Design as strategic tools of HRM.
- Explain the importance of Job Design for organizational success as an integral construct for Performance Management, with a job description and person specification.
- Prepare a Performance Management Appraisal Program based on Job Analysis and Job Design.
- Adopt the use of the Performance Management assessment tools – Competency Profiling and Key Performance Indicators in the development of a Performance Management Appraisal Program.
- Integrate and justify the use of quantitative or qualitative research techniques in the development of a Performance Management Appraisal Program.
- Explain the context and process of Performance Management culminating in an effective Performance Appraisal interview.
- Formulate principles and processes for conducting Performance Appraisals based on principles of leadership.
- HRM351 - Industrial Relations
- Discuss and evaluate: (a). theoretical framework of IR perspectives- namely ‘pluralism’, ‘unitarism’ and radicalism; and (b).Critically assess the strengths and weaknesses of different approaches to the study of employment relationship.
- Discuss the changing nature of Industrial Relations in Australia.
- Critically assess: (i). the role of state and the federal tribunal in Australia in the context of current business environment; .(ii). The factors affecting IR strategies of management (including non-union representation of employees) and suggest how it can promote harmonious relationships with IR partners; (iii). the role of trade unions in IR and how unions can continue to play crucial roles in representing employees' interest.
- Analyse the emerging trends of enterprise bargaining as an alternative method of dispute settlement.
- Discuss the role of Award making- conciliation, arbitration and awards in Australia.
- LEA201 - Leadership Principles
Description: Why do we need leaders? What do they do? Are they born or made? This unit will help students to find answers to these questions in the light of contemporary leadership theory and a Christian worldview. We will explore theory on leadership skills, traits and behaviours and consider the important question of what makes a leader great or...what would make you a great leader. Unit detail page >>
- LEA220 - Developing Women Leaders
Description: The church-at-large is still divided about the question whether women should lead. Despite the ongoing debate, many female leaders have made significant contributions to the church and to their communities. This unit explores the background of the debate as well as the journeys of these women leaders–some in the midst of controversy. How did they become leaders, what was their leadership style and how did they contribute to their context? Learning from the past we will then explore how to raise and develop women leaders for the future. Unit detail page >>
- LEA301 - Advanced Leadership and Decision Making
Description: Organisations are groups of people working together for a purpose. Despite the pervasiveness of organisations in our modern society, effective group behaviour does not always come naturally. In fact, many goals are never achieved due to poor group dynamics rather than a lack of skills, vision or strategy. This unit will help students to develop an understanding of how an organisation can encourage effective, efficient, social and ethical behaviour; how leadership styles, organisational structure and value systems influence behaviour and how ultimately the group dynamics impact the effectiveness of the organisation in its pursuit of its purpose. Unit detail page >>
- LEA302 - Strategic Thinking and Planning
Description: A few years ago Bill Hybels, Senior Pastor of Willow Creek church, confronted his church team with the question: “Are we making a difference?” Hybels leads a mega-church, has written multiple best-selling books and is a sought after speaker…yet he asks himself and his team this question: “Are we making a difference?” Hybels is a strategic thinker. Strategic thinkers constantly remind themselves and their team of the purpose of their organisation and ask in the light of this purpose: Where are we now (are we making a difference), where do we want to be and how are we going to get there? In ‘Strategic Thinking and Planning’ we unpack these questions and look at what the Bible as well as contemporary management texts offer to help us in our quest to turn our visions into reality and make a difference. Unit detail page >>
- LEA303 - Strategic Challenges, Innovation and Change
Description: Just when organisations think they have found the formula for success, they start to fall behind. In today’s constantly changing environment standing still is the fastest way of moving backwards. This unit will address the need for change, the challenges of change and introduces students to theories and processes for innovation. This unit also looks at how innovative and entrepreneurial thinking can be used to expand God’s kingdom. Unit detail page >>
- LEA311 - Creativity and Entrepreneurship
- Evaluate creative entrepreneurial ventures orenterprises that have exerted influence for systemic and social change. This includes consideration of intrapreneurship;
- Describe the special challenges for the 21st Century and how to create services and businesses that offer sustainable solutions;
- Evaluate different business models and their application to new business ventures, particularly non-profit organisations or Christian services. This includes consideration of issues of ethics, social impact and sustainablility;
- Describe processes and strategies to build a team of partners, customers, complementors and suppliers;
- Create a business plan for a small business or new venture that reflects personal purpose and values into a profitable business proposition. This should include a researched plan of an appropriate legal form, raising funds, set up administration, evaluating risks, appropriate insurances, etc;
- Describe and reflect on the personal challenges related to running a small business or new enterprise.
- MAN101 - Introduction to Management
Description: Most people like a job that is motivating and rewarding; a job that allows them to make a meaningful contribution; a job that allows them to learn and grow and to earn a fair salary. Not many people know how to design such jobs. Certainly as Christians we should ask ourselves the question: How can we create jobs and work environments that treat people as ‘made in the image of God’? This unit introduces the student to the key skills of management which includes the design of jobs, recruiting the right person for the job, team training, structuring the organisation, and designing fair compensation schemes, in order to equip them to create better jobs and job environments. Unit detail page >>
- MAN201 - Organisational Behaviour
- Identify and demonstrate the major drivers of individual and group behaviour in organizations
- Describe and discuss contemporary perspectives of organizational behaviour
- Critically evaluate and demonstrate how external factors may influence organizational behaviour
- Identify, describe and distinguish the key theories used to explain the behaviour of individuals within an organizational context.
- MAN311 - Strategic Management
- Demonstrate an understanding of the impact of external forces and how they can affect an organization’s competitive advantage.
- Developing a framework of analysis to be able to describe and apply the strategic management tools utilized to implement organizational strategic directions.
- Integrate the different contemporary approaches to strategic management and demonstrate strategic fit.
- Identify, describe and distinguish the key theories and concepts of strategic management
- MAN351 - International Management
- Evaluate complex interpersonal and cultural challenges that arise when managers operate in a cross-cultural context;
- Demonstrate and examine the operational issues that arise when managing in a cross-cultural context;
- Interpret and appraise the strengths and weaknesses of national culture assessment tools;
- Summarize and argue the importance and role of culture when managing in a cross-cultural context;
- Explain and assess the application of key management concepts and theories across a global context.
- MKT101 - Foundations of Marketing
- Describe the role of marketing in organisations; the advantages and potential pitfalls;
- Identify basic tools for: market research; product / service design & marketing communication
- Demonstrate an ability to analyse markets and industries to identify marketing opportunities
- Develop a well-rounded marketing plan
- Examine basic issues in marketing from a legal, ethical and Christian perspective
- MKT201 - Sales Management
- Describe the role and importance of sales for business organisations;
- Demonstrate a theoretical understanding of key theories related to: (a) Making customers; (b) Customer relationship management (CRM); (c) Legal and ethical considerations in sales;
- Demonstrate knowledge of practical sales-skills including: (a) working with CRM systems; (b) communication/ persuasion/ presentation skills; (c) analytical skills for sales planning (customer analysis, competitor analysis; market analysis etc.);
- Develop a sales strategy. This should include: Communication plan; Prospective buyer profile; Creating value for the customer; Competitor analysis; Analysis of required resources;analysis of sales channels (incl. on-line);
- Demonstrate communication, persuasion, presentation and negotiation skills to present and defend a sales proposal;
- Demonstrate the skills to negotiate a price with a customer.
- MKT202 - Consumer Behaviour
- Examine the key theories, frameworks and concepts of consumer behavior, and describe the implications of these for marketing;
- Discuss and analyse the behaviour of individual consumers. This includes: psychological factors; social factors & cultural factors.
- Apply consumer behaviour theories, frameworks and concepts to managerial marketing decision contexts.
- MKT216 - Strategic Marketing for Non-Profit Organisations
Description: Non Profit Organisations (NPO’s) are not designed to create economic value (to make profit) but to create social and/or spiritual value. In this context, the marketing of the organisation becomes more complex because the organisation needs to satisfy the needs of its key clients; but also needs to attract donors, volunteers, advocates, government support etc. This unit introduces students to this so-called multi-stakeholder marketing, focussing on issues such as how to create a movement, how to turn supporters into advocates, how to engage major sponsors and social investors, as well as how to identify and attract grants. Unit detail page >>
- MKT251 - Marketing Communication
- Analyse all facets of the marketing communication process and demonstrate an ability to apply this understanding to real life solution;
- Examine key marketing communication theories and strategies;
- Discuss the challenges and dilemmas of marketing communication. This includes: mass communication;working with creative agencies;media planning and strategy; public relations and publicity; measuring effectiveness; the digital revolution and social media;
- Analyse the strengths and weaknesses of different communication vehicles;
- Demonstrate an ability to design messages in such as way that they maximise the strength of the medium;
- Design a suitable media mix and strategy for a specific message to a defined target audience
- MKT301 - Market Research
- Assess different kinds of research, design and application of research relevant to marketing;
- Demonstrate competency in data analysis and how to transform data into relevant market insight;
- Understand the difference between qualitative and quantitative market research and when to use what;
- Understand the role of market research, its benefits and limitations for management and managerial decision making. This includes understanding research as part of the innovative process;
- Describe the challenges and ethical boundaries of market research both for corporations and for the church;
- Demonstrate an ability to design a market research program, evaluate a research proposal and interpret research findings.
- MKT351 - International Marketing
- Describe the international context of marketing. This includes consideration of the social and ethical responsibilities of international operations;
- Develop an understanding of cultural differences: how to analyse them and how to design cross-cultural marketing strategies;
- Analyse international marketing theories and strategies and evaluate their effectiveness, particularly market entry strategies;
- Discuss solutions to complex issues and challenges in international marketing, particularly for the NFP sector;
- Demonstrate communication skills to clearly articulate and present a product or service to customers in a cross-cultural setting;
- Design a marketing plan for an international operation. This includes: Appropriate marketing research; Positioning Strategy; Considered pricing; Communication plan; Global logistics and distribution (as appropriate); Consideration of government policies.
- RES101 - Introduction to Academic Writing and Research
Description: New to university studies & it all seems too hard? Worried about writing essay papers? Or where to begin researching? Or you feel confident in writing, but want to learn the skills of evaluating the masses of information we are bombarded with? This unit is for you! It will give you the tools of how to succeed in your undergraduate academic studies. It will examine how you learn, plus challenge you to think deeper, wider and more creatively. It will also encourage you in how to critically evaluate and reflect on information. Plus develop your skills in how to put it all together in an essay paper or oral presentation. Unit detail page >>
- SOC201 - Theology of Social Justice
Description: This unit provides a biblical theology of holistic mission that takes seriously the responsibility of the church to address issues of justice and poverty. It argues that the good news of the Kingdom of God has vital implications for social and cultural values. Too often in our western society we see political ideology claiming these values. As Christians we need to reclaim them as expressions of our faith, not our politics, and as the reflection of God’s Kingdom on earth. Unit detail page >>
- SOC202 - Global Poverty
Description: Poverty is more than living on less than a dollar a day. Why does the national health and prosperity of some nations continue to decline whilst neighbouring countries grow? Why does the gap between the rich and the poor countries continue to widen? This unit examines the concept of globalization and the nature and causes of global poverty. The unit involves practical exercises that invite students to reflect on what it means to live in poverty, and explores real world strategies for empowering the poor. Unit detail page >>
- SOC301 - Public Theology and Political Engagement
Description: The relationship between the church and state is fraught with challenges. This unit explores the history of church and state. It describes and analyses strategies used by Christians to engage civic leaders at all levels in order to bring about social change consistent with God’s character and mission in the world. Unit detail page >>
- SOC302 - Social Entrepreneurship
Description: This unit offers an introduction to the emerging field of social entrepreneurship in a Christian context. It explores how entrepreneurial enterprises can exert influence for systemic and sustainable social change. Students will be challenged to identify a real opportunity and to design a business plan for a potential social enterprise. Practical skills will be developed to build creative and profitable business models for positive change and the basic skills needed to run such an enterprise. Unit detail page >>
- THE101 - Christian Worldview
Description: Do you have questions about God that you have been unable to answer? Do you sometimes wonder whether Christian beliefs about things like the Trinity and the divinity of Jesus make any sense? This unit provides you with the opportunity to explore those beliefs that are foundational to Christianity. It argues that what we believe about God (our theology) has a practical impact upon our life and ethics and, therefore, provides an overview of Christian faith, and reflects on the ways in which this faith informs our everyday life and calling. The topics addressed range from the doctrine of God, creation and sin, to discussion on the person and work of Christ, and the nature of the coming kingdom of God. Unit detail page >>
- THE201 - Christian Ethics
Description: In an era of moral relativism, Christians should stand out as moral beacons. In fact, however, it is increasingly the case that Church is seen not as a community of love but, rather, as a legalistic, dogmatic, mean-spirited and hypocritical institution. This unit helps students to think through how they go about making ethical decisions. It argues against legalism, and sets up a theological method of approaching ethics that prioritises grace and the power of the Spirit. It also facilitates guided reflection on personal morality and societal ethical issues. Unit detail page >>
- XXX390 - Independent Guided Study
Description: This course unit enables students with initiative and creativity to pursue ideas and areas of interest in the subject area. It affords the student an opportunity to develop independent research and study skills. Unit detail page >>
- XXX391 - Research Project
Description: This course unit enables a bachelor level student to research in greater depth a particular topic relating to material in the subject area. Unit detail page >>
- XXX392 - Advanced Seminar
Description: This course subject enables students to engage in reflection and research relating to a particular topic, chosen from the various disciplines undergraduate awards. Unit detail page >>